My Pro Tech Solutions offers the following services:

• Computer and laptop repair
• Web Design
• Search Marketing Optimization
• Marketing Consulting

If you do not see the service you are looking for, please email me at dan@myproonline.com

Thank You

I am finding that many of the things I own, including my computer, only need a little TLC to bring them back to new. The feeling of revitalizing your gadgets, cars and home is priceless. Not to mention, financially smart, when you can spend pennies on the dollar to get that old toy backup to current standards. Don’t get me wrong, everything has its life span, but most of the time we cast off our loyal objects to whomever will take them. And they gladly take them at less than half the new price and enjoy them for twice the life span. Meanwhile, we think we are something special with our new shiny object. Don’t be quite so sure your special….. your just a marketers dream… and hey, maybe that is something special.

The point is, buying new is not better and totally unnecessary, in most cases. I am finding this to be quite true for many new Vista owners, who wish they had never given up their Windows XP. Don’t say “I didnt tell you so…”. We still have many years of wonderful service to be provided by Windows XP machines. Yes, Windows XP will someday see its demise and Windows Vista will be tolerable. We will cross that bridge when we get there. For now, enjoy your Windows XP and enjoy your pentium 4 desktop computer, it loves you so love it back. Clean it, update it, shine it up! Or hire My Pro Tech Solutions to do it for you.

Modesto computers are no different than Modesto cars, they all need maintenance, care and use. This will ensure many years of good service. And when your done with your loyal desktop computer, donate it to a local organization that can pass it onto a child who will learn to use computers to support him/herself in the future. Technology is as much a part of our life as cars, televisions, coffee and hamburgers. You better start treating it like its part of the family.

Opportunity? I’ll bet that every bone in your body is telling you that the current economy provides anything but. Luckily, there is over 80 years of well-documented research on the critical question of marketing during a recession that can help guide you and your company through these tricky times.

Cycle after cycle since 1923, many big brains have examined the periodic evidence and reached the same conclusion: companies that invest in marketing during a down economy come out ahead. Whether it’s sales, profits, market share, return on capital or total market value, those that spend (or invest) in advertising end up better than the cutters.

Easier said that done, right? I understand the reality; we have a budget to manage with our business too, and we need to be smart with it. On the surface, marketing and advertising seem like easy things to cut back on. “I need to keep the phones on more than I need to place an ad here or set up a booth at that home show,” you may say to yourself. “I can re-start my ad campaign next year.”

The problem with the logic is that effectively marketing your business, even in a recession, is what brings in new sales, which in turn pay the bill to keep the phone on. You need to stay visible, so that you have the image of being stable, and you’re on your prospect’s mind when they need your goods or services.

Another reason to keep advertising going strong is that you may have a chance to grab market share, and even dominate your market. Professor John A. Quelch of Harvard Business School says “It is well documented that brands that increase their advertising during a recession, when competitors are cutting back, can improve return on investment and market share at lower cost than during good economic times.”

Look at it like this; if 10 people are all talking to you at the same time, it’s overwhelming. It’s hard to understand what anyone is saying. But if 9 stop talking, suddenly the one person who’s still talking can be heard loud and clear.

WHAT YOU CAN DO

• Focus on your core values: Reinforce your brand values with marketing that uses strong and consistent messages. Remind customers and prospects why you’re different… and better.
• Market to your constituency: Define and communicate to your optimum market. Whether that is homeowners with high income, baby boomers with bad vision, or fondue lovers, determine who purchases your product and find marketing that specifically targets them.
• Stay consistent with effective advertising: The long-term benefits are cumulative, and therefore hard to completely measure. If it’s working, stick with it, and over time the rewards will be even greater.

Much to my delight, I was pleased to find that most (90%) of these web design firms are nothing more than agencies posting nationwide advertisements on the search engines to grab a little business from all over this country. Now, dont get me wrong here, I think this is a brilliant business plan and hope to someday pull off this same stunt in one capacity or another. I know that you can amass a fortune by picking up all the pennies you cross in the street.

The reason I write this blog is to report that although there are lots of people out there seeking cheap, no frills websites, there are many local Modesto business owners who want to be able to meet face-to-face and sit down to put their website together. I know that these people want to look you in the eye and explain to you who they are, where they are going and why they need your help to get there. This is where My Pro Tech Solutions comes in and puts the personal touch back into business.

Here at My Pro, we are glad to shake your hand, sit down with you over a cup of joe or in your company board room and hammer out the details of your vision. We specialize in custom sites, made to order, and optimized to be search engine friendly. We know what it takes to claim your spot on the world wide web and we look forward tot he partnership we will forge with your business. We like to think that we are a small business out to help and partner with small businesses. We have to stick together in this world if we are going to survive.

So the next time your considering a new business, cleaning up an old one or just looking for a fresh start, please give us a call. We look forward to helping you with all your online marketing needs in Modesto.

“I’ve lost almost 300 games.”

“26 times, I’ve been trusted to take the game winning shot and missed.”

“I’ve FAILED OVER AND OVER AND OVER again in my life.”

“And that is WHY I SUCCEED.”

These days everyone is abuzz about the economy and how bad things are and I have to agree that in my 36 years on this planet, I have never experienced times such as these. I am told that “The Great Depression” was far worse than anything most of us youngsters could comprehend. My hope is that we will never have to experience what our grandparents and great grandparents experienced during the depression. My hope is that we as a nation will raise our heads, get pissed and turn this country around. My hope is that I don’t have to tell my grandchildren and great grandchildren about the “American Financial Disaster” of the new millennium.

I do not proclaim to be anything other than a small business owner who is trying to be successful, provide for my family and change my financial family tree. My goals are much like many of you out there. My goal is to be happy, healthy and wealthy. My goal is to set a good example for my children and to prove to them that no matter what you decide to do with your life, you can do it if you put your mind to it. Cliche you say? Well, maybe, but I truly believe this to be true. So, I have come up with a list of things “NOT” to do in a down economy.

1. Do not feed into the negativity of the media, the neighbor or the naysayers. Do the opposite, inject your sphere of influence with enthusiasm, positivity and hope.

2. Never stop progressing. Keep your plans to go on that vacation, buy that car, move into a new home, get married, have children….. whatever it is that you would do in good times, you must do in bad times. Do not let outside forces keep you from achieving your goals.

3. Do not stop loving this country. The United States of America is an unbelievable place. We have more freedom, hope and opportunity than any place on Earth. You are blessed to reside in this country and you should be proud to call yourself an American. Be proud of these United States, and do whatever it takes to keep the heartbeat of this country strong and powerful.

4. Do not think that this will never happen again and let the lesson pass you by. Use this opportunity to be more efficient, make smarter buying decisions and educate yourself about being prepared for future market down turns. Times like these are an expensive life lesson for many. Do not blame your current situation on anybody other than yourself. If you lost your job, then you should have had a nest egg to cover you until you found another one. If you are financially struggling, then you should have conserved in good times to survive in bad times. We all have to take responsibility for our actions, even the author of this article.

5. Do not ignore those in need. If you are flourishing in these tough times, be sure to help those in need. The simple things such as filling somebodies tank with gas or picking up their grocery bill for the week or providing them with medial jobs around your home will pay dividends ten fold. Pay it forward, you might be quite surprised at how good it makes you feel. Take the opportunity in tough times to brighten someones day, give them hope and prove to the outside world that Americans are amazing people.

I hope you find this article inspirational and mind-changing. I know it has been for me while I sit here and type it. We all need to be reminded to do the right thing, be the better person and live a great life. Its not that hard, you should give it a try sometime.

My Pro Tech Solutions offers laptop repair in Modesto, Ripon, Ceres, Turlock, Oakdale, Riverbank, Turlock, Manteca and the surrounding communities. I enjoy the tedious challenge of a good laptop repair. Please give me a call should you need your laptop repaired or just have some questions. I have experience with Dell, Compaq, Toshiba and Sony laptops.

This holds true for all your computer and electronics needs as well. It makes me sick to my stomach when people rush out to buy a brand new computer just because their pc is slow or will not turn on. I agree that consumer spending will help improve the economy, but hiring your local computer guy to check out your system will do the same thing. Our small business owners are the future of this country and a better economy. We need to be using the sole proprietorships and partnerships whenever we need someone to provide us with a service or product.

This is the part where I throw in my sales pitch…. If ever you are in need of a computer repair person in Modesto, Ripon, Oakdale, Ceres, Turlock, Patterson, Salida, Manteca or any of the other small surrounding communities, please give My Pro Tech Solutions a call to look at your desktop computer, laptop computer or electronic device. I would be glad to serve you and provide you affordable top notch services.

Now, on the other side of the spectrum is those businesses that think the internet is just a trend and that they will just kinda play along with the idea that people are using the internet, all along just burnin up inside because, frankly, they just don’t get it and think it is a waste of time. These people like to categorize the internet as a liberal mess that just won’t seem to go away. They also use the phrase “I’ve been doing business without it for the last 10 or 20 or 30 years, so why do I need to be a part of it now!” Well, I am sure that back in the mid 1800’s before the telephone was invented, that many a business men refused to use one of those stupid talking devices, because their people always came to visit them, so why did anyone need to call them? And I almost gaurantee you that when the television came out, alot of business people said, who needs television? My local newspaper brings me all the business I could ever handle. Besides, the darn TV doesnt show my products in color, so it would never work for me. Now, I am too young to remember when black and white TV came out, but I guarantee you that every teenager in America could picture in their head what the beautiful red corvette looked like. Even though it was bright grey on the tv screen.

My message is clear……get linked or get lost!  The internet is not a trend, you can be found on the internet if you know the tricks. You can generate large amounts of business by marketing your products and services on the web. You can double your business with out hiring sales people or opening another location just by investing in the future of your business. Its really that simple.