Who needs a website?

April 15th, 2008 § 3

Day by day, I stroll through-out Modesto and Stanislaus county trying to find customers who understand the importance of having a website and they want to know what they need to do to be found on the search engines. I know it sounds like a pipe dream, but believe it or not, I occasionally find that business that just “gets it”. They understand how important it is to have claimed their spot on the big WORLD WIDE WEB. I cannot tell you how refreshing it is to sit and talk with these companies about how to increase their exposure, without explaining to them why it is important to even be on the web in the first place. They may not 100% understand the complexities of many of the optimization tools, but they do understand that it needs to be done if they plan on staying in business moving into the future..

Now, on the other side of the spectrum is those businesses that think the internet is just a trend and that they will just kinda play along with the idea that people are using the internet, all along just burnin up inside because, frankly, they just don’t get it and think it is a waste of time. These people like to categorize the internet as a liberal mess that just won’t seem to go away. They also use the phrase “I’ve been doing business without it for the last 10 or 20 or 30 years, so why do I need to be a part of it now!” Well, I am sure that back in the mid 1800’s before the telephone was invented, that many a business men refused to use one of those stupid talking devices, because their people always came to visit them, so why did anyone need to call them? And I almost gaurantee you that when the television came out, alot of business people said, who needs television? My local newspaper brings me all the business I could ever handle. Besides, the darn TV doesnt show my products in color, so it would never work for me. Now, I am too young to remember when black and white TV came out, but I guarantee you that every teenager in America could picture in their head what the beautiful red corvette looked like. Even though it was bright grey on the tv screen.

My message is clear……get linked or get lost!  The internet is not a trend, you can be found on the internet if you know the tricks. You can generate large amounts of business by marketing your products and services on the web. You can double your business with out hiring sales people or opening another location just by investing in the future of your business. Its really that simple.

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